Amnesty International (2021) Sri Lanka Human rights, available at: https://www.amnestyusa.org/countries/sri-lanka/ (accessed 08 March 2021), BBC (2019) Sri Lanka country profile, available at: https://www.bbc.co.uk/news/world-south-asia-11999611 (accessed 01 March 2021), Condiliffe, J. It Will Help u out in finding data and copying also;) . Is mankinds social system that includes general forces that do not directly touch on the short-run activities of the organization that can, and often do, influence its long-run decisions. According to an estimate,74.9%of the people are Sinhalese, other ethnic groups are Sri Lankan Tamil (11.2%), Sri Lankan Moors (9.2%), Indian Tamil (4.2%), and others (0.5%). Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. Thus, they conduct most of their transactions online. Therefore, the overall progress of a country is to some extent dependent on the growth of the banking sector. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Strategy. Make Pestel Analysis Diagram Now 1. What are the country's risks and vulnerabilities? EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. Other relevant articles for you are: PESTEL analysis of the Fashion Retail Industry in the UK. However, Indian and Sri Lankan cultures are almost the same. Use the PEST symbols from the left side and add the content to your PESTEL analysis diagram. The banking industry is a worldwide organized sector that regulates the money flow in the nation's economy to keep a stable system and act as the reservoir of money for the people. Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). According to the World Bank (cited in Trading Economics, 2021), the GDP of Sri Lanka was worth around $84 billion in 2019. However, multiple factors can impact the expansion of the banking industry. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. Major political instability and distressed government finances have blighted Sri Lanka, which is mostly unfree for economic freedom. It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. With this the buyers bargaining power to push prices down for Keells super would be low they sell FMCG products and these have very low margins and high brand equity which makes buyers willing to pay. Buddhism is the majority religion, and roundabout70.2%of the people believe in Buddhism. In addition to that, report contents the macro and microenvironment factor analysis as well Internal factors and SWOT analysis of spa Ceylon. Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. Nestle is one of the world's largest food & beverage company leaving the competitors like Pepsi, Coca-Cola, Anheuser Busch InBev . JKH is also the first Sri Lankan company to obtain a listing abroad and is quoted in the Luxembourg stock exchange. The banking sector needs an internet connection for their transactions. The rate of financial literacy is going up. The banking industry is one of the dominant parts of the country's economy. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. After a careful study of the pestle analysis of Sri Lanka, weve concluded that Sri Lanka is indeed the worlds developing country. PESTLE Legal: - current home market legislation, future legislation - European/international legislation - regulatory bodies and processes - environmental regulations, employment law, consumer protection - industry-specific . Capacity increase is possible for keells supper if required for the north and east new markets but existing capacities of keells could service through these markets. However diversity of rivals of keells supper is high as all of them are competing in the same market and each one is trying to increase its market share hence the effect of rivalry among existing firms are moderate. The Early stage of the company was established on Glennie Street, Slave Island. Follow this link to learn more about our cookie policy and how we use cookies. It has very close cultural interactions with India as well. In. Political - turmoil, Economy - shambles, Social - upheaval, Technology - fallout as no power, Environment - distraction due to poor policy implementation, Legal - politicised hence no consistency. About Us. And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. Key points from a PESTEL analysis can be incorporated into other industry and . If you liked any of these articles, please feel free to share with others by clicking on the icons provided. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. It allows a company to form an impression of the factors that might impact a new business or industry. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. PESTEL Analysis, SWOT Analysis and Risk Analysis of Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is an island country in the northern Indian Ocean off the southern coast of the Indian subcontinent in South Asia. EdrawMax gives you ample options to customize your PESTEL Analysis diagram. However, they are tied to privacy and consumer laws, which prevent them from sharing any such personal data of the customers. Online banking is gaining popularity, making the banking system highly dependent on technology. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. PESTEL analysis of the Banking Industry gives an insight into its present condition and future potential to grow. This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. Political stability creates the perfect environment for the banking business expansion. Economic forces that regulate the exchange of materials, money, energy and information. The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. Through the PESTEL analysis, several key drivers of change that influence the IT industry in Sri Lanka can be derived. They have installed ATMs and opted for mobile banking services so that the customers do not have to arrive at the branch for small transactions. pestle analysis for supermarket industry in sri lanka. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. The country imports it fromMalaysia,Singapore,UAE, India, and China. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. PESTLE Analysis of Pizza Hut in Sri Lanka - Academia Analysis . This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). Read More Swot Analysis Of Wimpy 1862 Words | 8 Pages Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. Do you have a 2:1 degree or higher? EdrawMax lets you share your PESTEL Analysis diagram on social media platforms, like Facebook, Twitter, Line, etc. It's one of the few industries who managed to scrape through. You can download the paper by clicking the button above. The government, therefore, has strict regulations to control the bank business. Multinational firms like Nestl have a greater risk of production bottlenecks because of governmental policies and changes. However, Sri Lanka also faces some environment challenges e.g. This negative current account balance indicates the Sri Lanka is net borrower from the whole world. The country needs a lot of reforms like equal treatment of minorities, human rights, communal harmony, and a stable political environment in order to compete with the world. The banking sector and economy are tied to each other intricately. SLS complaisance and ISO 22000 and ISO 9001 will increase sales in the new regions in the North and East. Bargaining power of buyers keells super is the distribution net work to the end user, since industrial sales are handled under a different section, and from keells supers point of view a buyer like medium scale caterer or an hotelier would be bulk purchaser for quantity price discount. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. Different countries have different laws, but they can affect the banking industry -, If you are using the offline version of EdrawMax, open the tool in your system. The 2013 Import and Export Market for Tea in Sri Lanka By Professor Philip M. Parker Ph. Unemployment is particularly high for women and youth. Efforts to reduce energy consumptions and carbon foot print. Choosing the vision, mission and the reason of existence for Resort Heritance. Political legal forces that allocate power and provide constraining and protecting laws and regulations. Many banks have opted for paperless transactions to decrease the use of paper. For e.g. . Retailer is the person who carries out the function of processing many small orders, rather than one big order like in wholesale, governments, and corporations. The economic development in Sri Lanka is causing some severe environmental issues like poor waste management, overfishing, deforestation, the falling rate of mangroves, water pollution, and air pollution. For example, today, payment and cooperative banks serve the varied sectors of society. pestle analysis for supermarket industry in sri lanka. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. The country has multiple democratic parties. Porter's five forces factors are consists of competitive rivalry, the threat . Air Potato Vine Poisonous To Dogs . We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. The country exports it toItaly,Germany, India,UK, and theUSA. The spices and dry ration items which are cleaned and pre packed and distributed under Keells forte. Go to 'Marketing' diagrams under Business diagram type and click on 'PEST Analysis.'. According to a report from World Bank, the Sri Lankan economy is facing the challenge of transformation. Government Support on the IT Sector. Instead of keeping money at home, many people are choosing banking services to save it. Admissions Open. This has been because of the gradual improvement of the global economy in the year concerned with sharp recovery of the Asian markets improving the free movement of commodities. According to an estimate, the computer literacy of Sri Lanka is roundabout30.1%, and its very low. Bar-coding, loyalty cards to retain customer loyalty. Life expectancy is very good as evidenced from the fact that it is 72 years for men, and 78 years for women (BBC, 2019). This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. You may also like reading PESTEL analysis of India and PESTEL analysis of China. Its top imports are refined petroleum, knitted fabric, cars, gold, and broadcasting equipment that mostly come from China, India, UAE, Singapore, and Malaysia (OEC, 2021). So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. In place of traditional banking, internet banking and mobile wallets are gaining high popularity. A subsidiary of JKH, KFP PLC started its operations in 1983 and is responsible for the development of processed meat industry of the country. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . Threat of New Entrants will add new capacity also the new entry would have a desire to gain market share and substantial resources. In this case the core retailing activities of keells supper, centers around a large volume of consumer goods produce by the Consumer food industry of JKH (KFP PLC and CCS PLC) which has high brand equity. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Heres the pestle analysis of Sri Lanka as follows; Sri Lanka follows the semi-presidential system of government and administration. Likewise, the literacy rate (over 92%) is very high as well. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. Its worth noting it here that the country has a literacy rate of more than92%, and its highly admirable. Hence Cost leader ship, and differentiation competitive strategy appears to be suited better, looking further at the SWOT Keells Super has a considerable threat for having and maintain a cost leader ship with supplier high bargaining power, commodity and raw material price increase, sustainability investment cost, and imitations coming into the market, having economies of scale is not so promising with rising energy prices, indicates best competitive strategy for keells Super would be Differentiation. 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